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Ensuring Email Deliverability

Configure SPF and DKIM records so Apptoto can send emails from your domain without landing in spam.

If you send Apptoto emails from a custom business email address (such as you@yourbusiness.com), you need to configure DNS records to prevent those messages from landing in spam. This applies when your Settings > Email > Send emails from setting is configured to use a custom domain, a Calendar Owner’s email, or a Calendar Admin’s email.

If you’re unsure if you’ve enabled Apptoto to send emails on your behalf from a custom domain, you can check your settings using the steps below:

  1. Find your email sending setting: Go to Settings > Email and look at the Send emails from dropdown.
  2. Determine if DNS setup is needed: If you use a Custom Email Address, Calendar Owner’s Email Address, or Calendar Admin’s Email Address with a custom domain, complete the SPF and DKIM steps below. Select which email address type you'd like Apptoto to send emails from on your business's behalf.

An SPF (Sender Policy Framework) record tells email servers which services are authorized to send on behalf of your domain. You need to add Apptoto to your domain’s SPF record.

Work with your IT team or DNS provider to make the following change:

If your domain does not yet have an SPF record, create a new TXT record with this value to allow Apptoto to send messages on your behalf:

v=spf1 a:mailers.apptoto.com ~all

DKIM (DomainKeys Identified Mail) adds a cryptographic signature to your emails so recipients know messages truly came from you.

DKIM is a different technique than SPF. DKIM “uses your domain name to sign your emails with a digital “signature” so your customers know it’s really you sending those emails and that they haven’t been altered in transit.[1]

  1. Add your domain: Go to Settings > Email tab and find the Email Domain Settings (DKIM) section. Click Add Domain. Set up DomainKeys Identified Mail (DKIM) in Apptoto by first adding your business domain.
  2. Enter your domain: Type your business domain in the pop-up and click OK. Enter the domain you wish Apptoto to send email from on your behalf for DKIM verification.
  3. Add the CNAME records to your DNS: Apptoto generates 3 CNAME records. Work with your IT team or DNS provider to add all three records exactly as shown. Apptoto will generate three CNAME records to add to your DNS for DKIM verification
  4. Verify the DNS records: Return to Settings > Email and click Verify DNS Settings. A Verified column appears. All three records must show true. The verified column under DKIM settings must indicate true for all records

DNS Verification Needed for DKIM in Apptoto

Section titled “DNS Verification Needed for DKIM in Apptoto”

If you have already added your custom domain to Apptoto, but the DKIM process has yet to be completed, you will see the following in the Settings > Email tab.

Please complete verification steps 3-4 in the “Setting Up DKIM on Your Domain in Apptoto” section above.

Button showing how to start the DKIM verification process in Apptoto's platform