Estimated reading time: 4 minutes
Your booking process is either making you money—or losing it.
It’s 2025, and appointment-based businesses can no longer afford to make scheduling decisions based on guesswork. Our latest ebook reveals the must-know online booking trends shaping the industry, like how over half of all bookings now happen on mobile and why midweek dominates appointment traffic.
If you’re not optimizing for these trends, you’re handing customers to your competitors. Keep reading for the key insights you need to stay ahead (and grab the ebook for even more game-changing data).
The Online Booking Trends That Are Shaping 2025
From shifting client habits to smarter scheduling strategies, several key trends are redefining how appointment-based businesses operate in 2025. Here are three you can’t afford to ignore—starting with the rise of mobile scheduling.
Mobile Scheduling Just Took the Lead—Is Your Business Ready?
Last year, 51.7% of appointments were booked on mobile devices, surpassing desktop. This shift marks a critical turning point. Businesses that aren’t optimizing for mobile risk are losing customers before they even confirm a booking.
Here are a few ways to optimize for mobile:
- Simplify the Booking Flow: Reduce friction by minimizing required fields, streamlining the steps to book appointments, and ensuring your pages have a mobile-friendly design.
- Ensure Fast Load Times: A slow booking page leads to frustration and drop-offs. Optimize images, enable caching, and regularly test page speed to keep mobile users engaged.
Making the Most Out of the Midweek Appointment Rush
Forget the weekend rush—midweek dominates, with 57% of all appointments booked on Tuesday, Wednesday, and Thursday. Tuesdays alone see more bookings (19.4%) than any other day.
If your business isn’t aligning staffing and promotions with these peak days, you’re leaving money on the table. Here’s how to make the most of midweek demand:
- Optimize Staffing Levels: Schedule more team members during peak hours to reduce wait times and improve customer experience.
- Streamline Appointment Flow: Dial in appointment lengths, streamline rescheduling, and stagger start times to keep your calendar full and avoid wasted gaps.
- Leverage Targeted Promotions to fill Slower Times: Offer discounts or incentives to boost bookings during off-peak periods such as Mondays and Fridays.
Turning First-Time Bookings into Repeat Business Starts Here
More than half of all appointments on Apptoto booking pages—52% came from first-time clients. That’s a massive opportunity, but attracting new business is only the beginning. The real game-changer? Turning one-time bookings into repeat customers.
Here’s how to convert new bookings into long-term relationships:
- Use Appointment Reminders to Eliminate No Shows: A well-timed text, email, or call reminder can prevent missed appointments and ease any uncertainty for new clients.
- Simplify Payments: Reduce friction by offering easy online payment options during booking, letting clients pay in advance (exponentially increasing the likelihood they’ll show) or immediately after their appointment.
- Follow Up Strategically: Send personalized reminders and post-appointment follow-ups to keep new clients engaged and encourage repeat visits. If you ask for feedback, act on it—address concerns, make improvements, and follow up to show clients you value their input.
More Clients, Fewer No-Shows—It Starts with the Right Data
You’ve seen the highlights, and there’s more where that came from. Our latest ebook dives deep into online scheduling data and how to use it to your advantage. Download it now and get ahead of your competition!
More Appointment Bookings without More Work? It’s Possible.
Get your free copy of “Unlocking 2025’s Online Appointment Scheduling” to unlock key trends, data-driven strategies, and tips to boost bookings.
—
Product Marketing Manager
