The Reputation Management dashboard provides a summary of all the review requests that Apptoto has sent to your clients.
The dashboard aggregates the total requests sent, reviews received, and average scores made by your clients on Apptoto Review Pages (like the one below).
The Reputation Activity feed also provides a rolling list of the most recent reviews, including the reviewer’s name, rating, comment (if provided), and the date and time they submitted their review.
IMPORTANT:
The Reputation Management dashboard does not provide metrics for reviews submitted to your third-party review sites. To review those, you must log into those sites to view your latest performance.
Apptoto can summarize the number of review requests sent (“forwards”), reviews, and average review score on the Settings tab, but only for Google Business Profiles at this time.
Filtering the Dashboard
Please use the “Calendar” and “Date Range filters” in the upper right-hand corner of the Dashboard tab if you want to view review statistics for specific calendars or refined date ranges.
How to Best Utilize the Dashboard
To make the most of the Reputation Management dashboard, consider implementing these best practices:
Monitor and Respond to Reviews:
- Regularly check the Reputation Activity feed and your Inbox/Outbox notifications to review the latest feedback.
- Reply to reviews (both positive and negative) to show clients you value their feedback.
Improve Your Average Review Score:
- Address issues commonly expressed by your clients that cause your review score to decrease over time.
- Consider offering incentives like discounts or future appointment perks for clients who leave reviews. Note: some review sites require businesses to disclose if they incentivize reviewers.
Leverage Reviews in Your Marketing:
- Share positive reviews on your website, social media, and marketing materials. Ask your clients for consent to use the reviews first, though.
- Use high-rated testimonials to build trust with potential clients.
Track Google Business Profile Performance:
- Review the number of requests sent, received reviews, and average scores for your Google Business Profile in the Settings tab.
- Ensure your profile is optimized with updated business information, photos, and keywords.